How to create a pitch
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What is a pitch? (0:47)
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3 is the magic number (0:42)
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People don't want what you're selling! (1:00)
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The 5 buying triggers (1:45)
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Why people get it wrong (2:31)
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Your pitch is part of a story (0:46)
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The obstacle (1:37)
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The hook (1:45)
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Story structure continued (1:46)
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Now it's time for the practical exercises (0:21)
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Exercise 1 - Determining your messaging factors (0:41)
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Exercise 2 - Creating your voice and tone (1:57)
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Exercise 3 - Target Audience (0:59)
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Exercise 4 - Determining your client benefit ladder (1:35)
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Exercise 5 - Creating your conversational pitch (2:37)
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Exercise 6 - Creating your elevator pitch (4:41)
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Now you have a pitch! (0:09)
Delivering your pitch with confidence
Downloadables
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Exercise 1 - Determining your messaging factors
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Exercise 2 - Creating your voice and tone
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Exercise 3 - Target audience
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Exercise 4 - Determining your client benefit ladder
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Exercise 5- Creating your conversational pitch
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Four stages of learning
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The comfort zone
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A technique to help reduce fear - diagram
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8 top tips to overcome nerves
